Client: A multi-location DSO (25 practice locations)
Services: Webflow website redesign, technical SEO, site speed optimization
One of our DSO client's practices had been struggling, and after reviewing performance internally, the operations team made the decision to invest in a full website relaunch. The existing site had outdated design, underlying technical issues, and wasn't performing the way a growing multi-location practice needed it to.
We rebuilt the site from the ground up in Webflow, focusing on three core areas:
1. Design & User Experience
A complete visual overhaul, modernizing the site's look and improving navigation and usability across all location and service pages. (Before/after screenshots)
2. Site Speed & Technical Performance
We identified and resolved significant performance issues affecting load times and Core Web Vitals. Google Lighthouse performance scores improved from 67 to 99 following optimization work, including image optimization, reducing render-blocking resources, and general code cleanup. (Before/after Lighthouse screenshots)
3. Technical SEO Foundation
Alongside the redesign, we addressed on-page SEO structure to give the new site a stronger technical foundation for search visibility going forward.
Following the relaunch, both keyword rankings and organic traffic showed consistent improvement from late May through the present.
Search visibility increased across several key categories, and organic clicks grew significantly off their earlier low point, alongside continued month-over-month ranking gains.
Site speed scores improved dramatically, and the new design gave the practice a modern, professional web presence that better reflects the quality of care it provides.