Client: A dental practice under a multi-location DSO group
Services: Brand rebuild, Webflow development, SEO
The practice needed a complete transformation: a new name, a new identity, and a new website, launched from scratch with zero existing search equity to lean on. Every ranking, every keyword, every bit of visibility had to be earned from the ground up.
We led the project end-to-end in Webflow:
Full rebrand execution — new name, new visual identity, and a website built to match a stronger market position
Ground-up Webflow build — a completely new site architecture, not a reskin, designed to perform from day one
SEO engineered into the foundation — technical and on-page SEO built in at launch, not bolted on after the fact
Starting from a brand-new domain with no ranking history, the site has delivered strong, sustained organic growth over the following year and a half:
3x growth in keyword rankings — from 60 to 181 ranking keywords (SEMrush)
53% increase in organic traffic (SEMrush)
Building visibility from a brand-new domain is one of the hardest challenges in SEO — there's no existing authority, no historical rankings, no shortcut.
Tripling keyword rankings and growing traffic by over 50% under those conditions demonstrates the strength of the technical and SEO foundation built into the site from day one.